With over 800 million active users per month, Instagram represents a very attractive social network for businesses to increase their sales and market share. However, marketers need to be able to deal with the millions of posts vying for the attention of users. If you are an online marketer, you need to devise a very effective Instagram marketing strategy so that your content can cut through the clutter and get you a bigger slice of the market. Some tips:

Understand the Culture of Instagram Hashtags

It is only when you are able to distinguish between branded hashtags and universal hashtags that you will be able to sort out your Instagram posts and draw the attention to your content. Universal hashtags that are some of the most widely-used on the network provide the perfect opportunity for brands to emotionally connect with customers. On the other hand, using general hashtags can significantly help your posts to be discovered more and also keep you informed on the tags that are trending in your industry so that you can take advantage of them to reach a larger number of followers. Including hashtags incorporating your brand or business name in campaigns or contests will enable you to track how well your campaigns are doing.

Maintain the Focus on Your Customers

Everybody loves appreciation, and it is no different on Instagram. Make it a point to engage with your customers by liking their posts, sharing with other followers, commenting on them, and doing everything that will help you to build a relationship that’s intensely personal and conducive to brand loyalty. Whenever any follower posts any photo that connects with your products or brand in any way, you should acknowledge your appreciation. Do not ignore any criticism that may have been posted and try to convert it to an opportunity for connecting with your followers and earning free Instagram likes.

Leverage the Power of Influencers

There are invariably some Instagram users who have a very large follower base due to their celebrity status or because they are an authority on the subject. Getting your brand mentioned or products reviewed by them can be a huge advantage in getting exposure to a large audience. You can start by identifying who the principal influencers are in your industry and get their attention on posts that would appeal to them or posts that involve them directly either in context or content. Scout actively for collaboration opportunities with influencers to increase your brand exposure among followers who matter.

Conclusion

Always keep in mind that Instagram is a visual medium that people use to express themselves creatively. Unless you manage to impress your followers with the visual content that you are posting, you are unlikely to be successful in your marketing objective. While you need to make your photos creative, you should take care not to go wild in your efforts and end up with posts that look messy. All your photos should be specially curated as if you were compiling an exclusive magazine and should be synergistic with your brand.

Author Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.

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